Focus Marketing Testimonials
HW Metal Products Inc., Tualatin, OR | https://www.hwmetals.com
Steel Processing Services | Client since 2010
HW Metals is a fabricator of metal plate, providing some of the largest cutting and forming in the world. Images represent the full range of HW Metal's Fabrication capabilities... From formal portraits of their skilled machinists, to photos of their massive 2 story tall hydraulic presses. To capture the full size and capacity of their large 120,000 square ft. facility, photos were taken from a boom lift 40 feet in the air. The rotating slide show on the Home Page visually describes the different types of metal fabrication HW Metal Products offers. Each capability is highlighted with 3 unique images, focusing on the machinist, the equipment and processed steel plate. The formal portraits of the machinists were framed and hung with pride in the shop lunch room.
President Josh Suter. “I like the way that Tom and his team at ECW are able to coordinate all aspects of my marketing needs, starting with the dramatic “live-loop” photos of our different steel processing services and guys in the shop.”
Assurance Valve Systems | https://www.assurancevalve.com
Gas Valve Manufacturer | Client Since 2020
Assurance Valve Systems is a manufacturer of an automatic gas cylinder change over systems. Started in 1991, the company initially sold their valves to restaurants to switch over their Co2 canisters for their Coke dispensers. In 2020, Keith Wenzel purchased the company. As an engineer, Keith recognized all the many additional industries and applications that could benefit from AVS’s valve, so we set up a marketing campaign that also targeted microbrewery’s, pools, grow operations and laboratories. This was a project where we started from the beginning, branding, logos, slogans, company color, photos, copy writing, layout and design, videos… Then once the website was completed, we created social media profiles, provided ongoing SEO, wrote blogs… We have a monthly SEO meeting to review analytics/ monthly reports, sales successes and pending projects.
Keith Wenzel, CEO, “When I first purchased the company, I was nice to work with a season professional who understands all aspects of the marketing process and able to coordinate on my behalf. With Tom’s sales background, his skill sets also include sales strategy and closing the sale, going way beyond the creation of a website. Huge bonus, in addition to increased sales, we’ve successfully open new markets in both large and small laboratories worldwide.”
Triad Product Corp., Everett, WA | https://www.triadproductscorp.com
Metal Tube Bender & Manufacturer | Client Since 2004
Triad Products is a contract manufacturer, specializing in the bending of metal tubing into a wide range of components and parts for OEMs, like handles, cooling coils, conduit and fluid transfer lines. What sets Triad apart from the competition, is that they work with a wide variety of materials and manufacturing methods. Visually we tell the story throughout their website, with photos of their skilled machinists bending tubing on old world equipment, as well as the secondary operations they offer. Close-ups of aluminum, copper and steel tubing components were taken at Focus Marketing's studios. Since Triad is only interested in attracting to their website a few select Companies interested in their unique bending and manufacturing capabilities, we visually reinforced these capabilities in their website header.
Gary Jensen, President. “Tom has coordinated my advertising now for over 20 years. As an engineer, it’s nice to be able to work with someone who understands the manufacturing processes, procedures and language. Tom has done an excellent job of explaining our capabilities, through the use of high quality close-up photography and well written copy. I like the monthly SEO meeting, to discuss sales strategies, successes and upcoming initiatives.”
Marketing Masters, Issaquah WA | https://www.clipnuts.com
Aerospace Hardware Manufacturer | Client Since 2006
Marketing Masters is the premier manufacturer of composite fasteners used in aircraft and aerospace throughout the world. Since 2004, Focus Marketing has coordinated and implemented all their advertising and marketing, including Marketing Master’s website, photography, copy writing, 3D CAD drawings, You Tube Videos (using local and national talent) and all their directory, search engine optimization and pay-per-click marketing campaigns. The slogan in the website header states their unique selling proposition “21st Century Composite Clip Nuts and Inserts, Replacing Metal Fasteners ,” and hints at some of the many advantages of composites over metal, including that they’re corrosion free, lighter weight, stronger and less expensive. The marketing strategy in their website redesign launched December 2014, is to educate buyers of the many benefits of composites, diversify into new markets and make it easier to communicate with their customers deep within Boeing, Airbus and the commercial airlines. Create a well-defined Marketing Masters brand, drive a large number of visitors to the website, create new sales opportunities by educating buyers in new industries, while fully supporting their customer base in aerospace. With advanced website tracking and analytics, we are able to closely monitor each campaign’s ROI, readjusting these campaigns and budgets as needed. We can look at much more than just where the visitors came from, direct to site, Google SEO, Google PPC, ThomasNet etc.…, and how long they spent on each page in your website, but also the names of these visitors, how they found you, what they are interested in, and the emails that were sent. The analytics also provides a breakdown of every visitor that called Marketing Masters, from what phone number, the length of the phone call, plus the ability to listen to the phone conversation. This makes it very easy to identify exactly which online campaigns are working and which are not.
Jacques Gauron, President, “We really enjoy working with Tom and ECW over the years, and have greatly benefitted from their diverse turn-key marketing capabilities. From the website, to the photos, videos, 3D CAD, SEO… With the monthly analytics and reporting, it’s easy to see exactly how well they’ve performed. They’re great!”
Portland Precision Mfr. Co., Portland, OR | https://www.ppmfg.com
Machine Shop | Client Since 2010
Located along the Columbia River, Portland Precision specializes in close tolerance, high speed precision machining for the military, electronic, recreation and transportation Industries. Website photos includes both images of machined components photographed at Focus Marketing's studios and onsite photographs of skilled machinists running state-of-the-art milling machines. Since Portland Precision is only interested in Companies geographically located in the Pacific Northwest, we visually reinforced their location in Oregon, by integrating into the website header a stock photo of Mt Hood. The distinctive cone shaped mountain, is visible from their manufacturing facility.
Ralph Southmayd, President, “I’ve been working with Tom and E-Creative a long time. What’s nice, is that they have the capabilities to take care of all our needs, from the website creation, photography and copy writing, to lead generation, SEO and the analytics.”